Studies About Social Media Taking Up Family Time
In 2022, social media is one of the all-time means for people to connect with one another.
It non simply allows people to stay in touch across continents and fourth dimension zones only besides with friends who live just a few houses downwards. Nosotros're connected today in ways previous generations couldn't even accept dreamed well-nigh.
But with that constant connexion comes this question: How much fourth dimension do people spend on social media each day? Is it too much? Should we be embracing our increasingly continued lives, or making an effort to cut back on screen time? The answer to that question is up to each person to brand for themselves, but starting time, they need to know the numbers.
Read on to see how much fourth dimension people actually spend on social media in 2020.
Why social media statistics matter
Like information technology or not, social media is a huge part of people's lives now, and that doesn't seem to be about to change any time soon.
Every day, the number of social media users increases. Every second, 11 people use social media for the first time. In 2017, less than 2.5 billion people were on social media worldwide.
Today, in 2021, some 3.viii billion people utilize social media, which is more than than one-half the world'southward population.
As nosotros consider the role social media plays in our lives today and into the hereafter, we'll have to decide whether we desire to continue to permit this engineering science to take upwards as much of our time as information technology does today, or if it's time to pump the breaks on constant mobile connexion.
Average daily time spent on social media effectually the world
On average, we spend 144 minutes, or two hours and twenty-four minutes, on social media but this number is just that - an average. In some places in the world, people spend far more than time on social media, and in others, they spend far less.
Studying this helps us get a better understanding of how impactful social media is in the lives of people in some societies versus others.
By continent, here's a breakdown:
- North America: 2 hrs 6 min.
- South America: 3 hrs 24 min
- Africa: 3 hrs 10 min.
- Europe: 1 hr 15 min.
- Asia/Oceania: 2 hrs 16 min.
Additionally, the time people spend on social media each day has been growing since 2012. There's no style to predict the future, merely we look that in 2020 and across, the global boilerplate will likely rise, especially since the number of internet and social media users around the world continues to grow.
Time spent on social media in a lifetime
In 2021, the WHO estimates the average global lifespan is 72 years, and if we assume that many people now start using social media equally young every bit x years onetime, that means the boilerplate person volition spend a total of 3,462,390 minutes using social media over their whole lifetime.
In other words, that's nearly 6 years and 8 months on social media in their lifetime based on the projections for social media use in 2020. Plainly, usage will probable change within the next vii decades, so take that number with a grain of salt. But since the trend over the past few years has been for people to spend more and more time on social media, that means humans are on rail to spend a decade or more than time on social media in their lifetime.
For comparing, Bureau of Labor Statistics data shows that people spend more time on social media than on some everyday activities.
If nosotros suspension these numbers downwardly even further, nosotros can go a sense of how much time we are spending on each private network and how that adds upwards beyond our lifetime.
From that data, we can quantify approximately how much time the average person volition spend on each private network throughout their life.
This is just a projection and doesn't include every possible social media channel. It's also bold that social media channels and usage will stay the same throughout someone's unabridged life - unlikely!
Only, we do know a lot about each social media aqueduct today and how many people are using it in amass and on a daily basis.
Here'southward a quick snapshot of 8 of the most popular social channels today:
Daily Time Spent On Facebook
Social media companies don't generally release information nearly how much time people spend using them daily however studies have been washed on daily social media use, and Facebook reigns supreme when information technology comes to fourth dimension spent inside the platform: 58 minutes per mean solar day on boilerplate, co-ordinate to a study by SimilarWeb.
Facebook is conspicuously notwithstanding the superlative dog of social networks. Despite headlines saying immature people are abandoning the 15-yr-one-time platform, the data shows otherwise; in 2019, 59 percent of all Facebook users are betwixt 18 and 34 years one-time.
Facebook notwithstanding has i.iv billion active users every day, who upload 300 1000000 photos and watch viii billion videos daily.
Average Daily Time On YouTube
Close backside Facebook is YouTube, where people watch 5 billion videos daily. YouTube'south thirty million daily active users are nowhere shut to Facebook'south 1.4 billion, but YouTube'southward big advantage is that its average visitor spends 40 minutes on the site at a fourth dimension.
Daily Time Spent On Instagram
Coming in third for social network popularity is Instagram, which is owned by Facebook. Instagram sees 500 1000000 daily agile users, who upload 95 million photos and 250 one thousand thousand stories each solar day. SimilarWeb found users spent an average of 53 minutes per day on Instagram in 2018.
Boilerplate Daily Fourth dimension On Whatsapp
Whatsapp, likewise owned past Facebook, sees 320 million daily active users who send 43 billion messages daily on the platform, spending an average of 28 minutes in the app daily. What lands Whatsapp in the #4 spot for social network popularity is the fact that information technology's adding a million new users every 24-hour interval.
Daily Time Spent On Twitter
Twitter has 100 million daily active users who post 140 million tweets daily. Twitter is also calculation 460,000 new accounts each solar day, on summit of its current total of 1.3 billion registered users.
Average Daily Time On Snapchat
Snapchat has 178 million daily active users who create 3 billion snaps daily According to SimilarWeb, the average Snapchat user spends 49.v minutes per day in the app. Snapchat also logs 10 billion daily views of videos posted on its platform. lx percent of Snapchat's users are between the ages of eighteen and 34, and users under 25 are spending the about time on Snapchat out of all its users. It's definitely a network that's popular with the younger set.
Daily Time Spent On LinkedIn
Though it's the oldest social network on this list, LinkedIn's professional paradigm has kept its user base from growing as quickly equally some other platforms. Notwithstanding, its 546 million daily active users are goose egg to sneeze at. And LinkedIn is adding more than 5 million new accounts each calendar month, about 2 every second.
Boilerplate Daily Time On Pinterest
Pinterest sees 70 million daily agile users, including 2 1000000 daily users who actively save pins to their boards, spending an boilerplate of 14.2 minutes on the site per visit. More than 100 billion pins have been saved to more than 1 billion boards in Pinterest's nine years and the network is a powerful driver for traffic to content on other sites.
Social Media Changes in 2020
Equally 2020 continues to unfold, the social media landscape will merely continue to change. Reports show the way upcoming generations use social media is vastly dissimilar, and then the fashion people employ social media today may not be a great indication of the way they'll utilize information technology in the future.
Loma Holliday's independent consumer and business insights research group, ORIGIN, released a study terminal year that looked at the means Gen Z (people born after 1994) use social networks. Based on their findings, the trend that sees social media use increasing year-subsequently-year may not continue much farther into the future.
ORIGIN'southward written report found that 64 pct of Gen-Zers had taken a intermission from one or more social networks. 34 percentage had completely quit social media.
The majority of Gen-Zers reported they were stepping dorsum from social media considering they felt they wasted too much fourth dimension using it, just negativity in the content, privacy concerns and commercialization were also huge factors.
If Gen Z'south trends continue in future generations, social media may actually play less of a part in people's lives than information technology does today. It'south odd to recall that mega-platforms similar Facebook and Instagram may be hitting their peak, but the information shows that could be the case.
The about important takeaway from any set of social media statistics similar these is that the social landscape is irresolute, constantly and rapidly. In 2020, people spend a lot of their time on social media. That will probable however exist the case in 2021, 2022, and across but as nosotros become more and more than screen saturated, this trend of spending more and more time on social media might slow downwards and eventually reverse.
However, no affair how you lot feel nigh social media, the numbers evidence information technology'south a huge part of our lives, at least for now.
Source: https://www.broadbandsearch.net/blog/average-daily-time-on-social-media
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